Evaluation
 
"Is the money I am spending creating the kind of results I want?" This is one of the key questions always being asked in business. We typically refer to these types of questions as Return on Investment (ROI) questions. 

Half a Bubble Out uses a systematic approach to helping you evaluate how effectively you are spending your marketing and advertising dollars.

This is a multi-step process that involves:
  • Evaluation of your current status
  • Defining clear, realistic goals of where you want to go
  • Developing a method for measuring your results against your goals 

For all marketing and advertising measurements, we will evaluate what we call Hard ROI and Soft ROI tools.

Hard ROI

Hard ROI can be as straightforward as looking at what was spent on a particular campaign versus how many calls came in that resulted in new customers.  While these are simple measurements, they require a level of commitment from you to ensure that your internal process is set up to capture the measurement. 

Soft ROI

Soft ROI evaluates how the campaign raised brand awareness or overall understanding and goodwill towards your product or company. Soft ROI measurements are just as important in any marketing and advertising campaign, but are not as easy to put on paper. 

What we can do for you:

HaBO believes marketing and advertising is really about influencing people's perceptions of your company and your brand for the eventual translation to a bottom line dollar. 
 
We have the ability, technique and experience to provide evaluation tools for any client who desires to capture solid ROI on marketing, and is willing to put the processes in place to do so.