What is effective email marketing?
85% of adults in the U.S. use email to communicate. For every $1 spent on email marketing, $44.25 is the average return on investment. Most of us check our email often, and alot of us have bought something after clicking on an email. If you are wanting to build a list of contacts and drive sales leads for your business, consider this form of marketing.
Email marketing sometimes gets a bad reputation, but have no fear.
Here at Half a Bubble Out, we provide email marketing services that are opt-in and not spammy. We believe email marketing is a key part of any marketing strategy because it provides:
- Valuable Email List – as you collect emails from people who are interested in your products or services, you create a valuable email list that allows you to reach your audience at your chosen times. It’s like having your own radio station and free advertising.
- Promotions – email marketing allows you to keep customers updated of new happenings and products
- Content sharing – email marketing is yet another great way to share your valuable content.
- Frequency – when your audience hears from you regularly (remember, they have opted in) then you are able to build more recognition and be top of mind when they want to purchase, due to frequently communicating with them (but not too frequently of course).
If you are wanting to get started with email marketing and are looking for an email marketing agency, we can help you!
We will apply all of these aspects to create a great email campaign for your business. Contact us today!