With so many choices available for shopping, Holiday Market in Paradise wanted to remind people that they are there and that they are the best source for natural foods in the area. As one of the oldest grocery stores in Paradise, part of their story is that they are always growing and changing to meet the needs of their customers.

Butte County First 5 contracted with HaBO for a three year campaign focused on educating the public about the effects of second hand smoke on children. This campaign includes television and radio, with billboards used as a solid supporting message. The board shown here ties to an ongoing themed campaign starring our very own Michael Redman!

Along with their premier Property Management Services, Heating and Air Conditioning and Painting are core services that the Hignell Companies offers. The billboards shown here are part of an ongoing branding campaign focused on these offerings, and tie to other marketing pieces that are used at tradeshows and elsewhere.

When used correctly, billboards are an important support piece to an overall branding campaign. The Hignell Companies trusted us try out a double-board concept we had not seen done in the area before, with a simple Christmas message. The goal was to brighten people’s day with some great art and a genuine wish for the holidays. The response was very positive and we are excited to use this concept again.