Michael, age 3.
As a child, I always knew I wanted to own a business one day. From standing in front of the local liquor store with my first shoe shining kit, to mowing neighbors’ lawns… I was always trying to make a buck. I even told my Sunday School teacher I wanted to become a ‘bachelor millionaire’.
Michael living his best Dad life, age 29.
But, in my young adult years, real life kicked me in the butt and I had to work jobs I hated like shelling shrimp, and selling knives... that’s when I realized I didn’t want that kind of life for myself.
Kathryn graduating from seminary with her MDiv
Kathryn worked boring corporate jobs where she had plenty of time to beat her Tetris high scores, and always came home irritated and unfulfilled…
She had a seminary degree and for a time worked as a pastor, thinking that to be her life-long vocation. She never would have guessed she’d become an entrepreneur.
First office in the guest room.
In 2000, while earning my degree in Instructional Technology, I was at a stop light on 2nd Street, and had a moment of divine inspiration. Starting a marketing and consulting business was going to be my next move. That’s when Kathryn and I took a leap of faith. The ‘leap’ was much larger for Kathryn!
We launched Half a Bubble Out Marketing in the guest bedroom in 2002. Our big break came when we produced a full length documentary about Bidwell Park that aired on PBS and Fox. This boosted our name recognition, opened many doors, and allowed us to take on larger clients. Although making documentaries was fun, lucrative, and used our skill set at the time, we knew we didn’t want to be filmmakers for a living.
The name Half a Bubble Out is a metaphor from the carpenter's level. When something is slightly out of level, the "bubble" becomes "half-out".
Here at HaBO, this symbolizes two things. The first is represented by the half a bubble that is "out" and means thinking creatively, reminding us to look at our clients and their challenges with fresh perspective and not through the same old grid. The half a bubble that remains "in" represents the need to maintain a strong foundation in the quality and skills of our craft as marketing consultants.
This metaphor reminds us to strive towards giving you, the client, the creativity that will help your story stand out from the rest, with the quality of product you expect and deserve.
In 2005 we got our first real office space! Business was going well... but we didn’t realize how bad it could get until the money started pouring in. Thanks to a wildly successful marketing campaign over (of all things) a toenail fungus treatment, we became the go-to agency for podiatrists across the country. We grew 400% in a matter of months... and it was a nightmare!
We hated coming to work and our employees became unmotivated, lining up at the door to leave by 4:50pm. There were many sleepless nights and we nearly threw in the towel several times. We even secretly resented some of our clients. During this painful period of financial success we realized it was possible to run a profitable business, and yet, be emotionally unfulfilled.
There were months when we didn’t know if we’d be able to make payroll, and clients were bailing left and right. It actually brought profound relief, and it gave us a chance to focus and regroup.
So, in the summer of 2012, after the dust had mostly settled, we took a much needed vacation to Northern England. On this trip we read the book The Coming Jobs War, by Jim Clifton, who was CEO of Gallup at the time. Clifton’s research deeply moved us. We were inspired by his description of a good job and horrified that 74% of Americans are disengaged at work.
We knew what it was like to not have a “good” job. We wanted a business that would provide work that was fulfilling and provided a good wage... what we’ve come to call today, the Passion & Provision Strategy.
It was this strategy that led us to expand Half a Bubble Out’s services to include a training arm called HaBO Village, and write our #1 best-selling book, Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose and Legacy, because...
While the recent state of our world and economy has been devastating for some and profitable for others, we continue to run two 7-figure companies, have been featured in Forbes and Entrepreneur, guest speak & teach, and help businesses grow through marketing, leadership consulting, and online training.
And in the coming years we will continue to expand our services, dream big, and live with purpose so we can leave a lasting legacy for future generations.
“Your work is meant to lead to a calling. To a greater contribution to the world. An impact, a legacy. It’s why we believe Passion & Provision are so incredibly important.”
- Kathryn & Michael K. Redman
Don’t go it alone- in business or in life.
Trust is made up of both competence
(you’re good at what you do) and character
(you’re a good human).
Thinking of others more than yourself. Loving well, through encouragement and correction.
We enjoy our work and the people we work with.
This is a no BS zone. Just be yourself.