Website Marketing Analytics


Analytics For Your Website & Marketing

How do you know if your website is successful?

Are people sticking around and finding your site valuable or leaving the moment they get there? How about your marketing campaigns, are they bringing you the return that they should? Website and marketing analytics allow you to see what is going on, both big picture and in the little details.

When analyzing your website and marketing efforts, you can see:

Visitors – see how many people are coming to your site from all sources.

Bounce rate – see what percentage of visitors leave after viewing the page they came in on, compared to how many went to additional pages. Bounce rate can help determine if the traffic you bring in is finding your site relevant and appealing.

Visit time – how long are visitors staying on your site? This can be a great indicator of how valuable they find your content.

Conversions – you can see how many people turn into customers after visiting your site.

Attribution – with online marketing, it’s important to be able to track where your visits come from so you can see which efforts are profitable and which are not.

CTR (click through rate) – you can see the rate that people click on the links from your site, whether they are downloadable content links or “contact us” buttons. By identifying what types of content and links get the most clicks, you can build on your success. 

All of these website analytics allow you to view the success of your website and marketing efforts.

Here at Half a Bubble Out, we look at the big picture and zoom into the minute details to make sure our clients get the most out of their marketing dollars. If you would like to talk to us about how we can help your business get set up with website and marketing analytics contact us today! 

We know what to measure and what to do next, do you?


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